Today's Highlights
384
Night Out Plans Created
12.4k
Photos Captured
2.1k
Outfit Validations
Trending Venues
1
Downtown Hub
↑ 450 check-ins
2
Westside Complex
↑ 382 check-ins
3
North Point Plaza
↑ 298 check-ins
AI Insights
Peak outfit sharing happens 2-3 hours before venue arrival
Friday nights show 3x more group coordination messages
AI Touchpoint Journey
Full Night Out CyclePlanning & Anticipation
Thu 2PM
"Want weekend suggestions?"
Group type, location preference
Fri 3PM
"Let me see your outfit ideas"
Fashion brands, style preferences
User Behavior Segments
Social Butterflies
2.1k users
• Early outfit sharers
• High photo engagement
• Group organizers
• Premium venue preference
Avg interactions/night
47
Response rate
94%
Night Owls
3.4k users
• Late night active
• Alternative venues
• Food focus post-midnight
• Recovery tips valued
Peak activity
1-3 AM
Late food orders
78%
Content Creators
1.8k users
• High photo capture rate
• Lighting obsessed
• Brand conscious
• Social sharing priority
Photos/night
143
Share rate
67%
Planners
2.9k users
• Advance reservations
• Group coordination
• Time management focus
• Safety conscious
Planning lead time
3.2 days
On-time arrival
89%
Common Journey Patterns
The Classic Night Out
Thu Planning
→
Fri Outfit Check
→
Pre-game Photos
→
Main Venue
→
Late Food
→
Recovery
The Spontaneous Explorer
Same-day Decision
→
Quick Venue Search
→
Minimal Prep
→
Venue Hopping
→
Adventure Mode
Dashboard Configuration
Settings and configuration options would go here.